Rise of China cosmetics brands may help Pakistan cosmetics firms

“If we talk about Pakistani mindset about choosing a cosmetics product, they prefer foreign products over local brands,” said Ahmad Zafar, director of Beauty Expert (Pvt) Ltd. This is a problem faced by most domestic cosmetic brands in Pakistan. “Pakistan cosmetics products that are exported to foreign countries get positive reviews and feedbacks from their markets, but Pakistani perception is a bit against local products.”
A few years ago, China’s cosmetics companies also faced such kinds of problems, while in recent years, some indigenous brands have become trendy among Chinese consumers. “In recent years, especially during the COVID-19 period, China’s domestic cosmetics industry has made great progress. The annual output value has exceeded RMB 1 trillion,” said Sheng Jie on the China International Beauty Expo(CIBE) held recently in Beijing, who is the president of cosmetics industry branch in the China National Association of Health Industry Enterprise Management. “Chinese consumers increasingly appreciate the concept of Chinese traditional medicine, so they now tend to buy cosmetics products with herbal ingredients. On the other hand, with the development of the e-commerce and short video platform, live streaming sales and internet celebrity economy catalyzed the rapid growth of the domestic cosmetics industry.”
The rise of domestic cosmetic brands in China also results from government support. “China National Medical Products Administration has issued new regulations for the cosmetics industry, which makes the industry more and more standardized. Brands with strong R&D capabilities will become stronger, while companies who only focus on hype or have incomplete qualifications will be gradually eliminated.” Sheng Jie said, adding that the government also stresses the development of industrial clusters.”Many local governments in China have built beauty industry chains. Guangzhou has a large beauty industry cluster. Shanghai has the Oriental Beauty Valley. Zhejiang and Shaanxi provinces have Beauty Towns, and the Changping District government in Beijing is building the Future City of Beauty. Certain preferential policies including tax reduction and talent cultivation are given to beauty companies in the region.”
“CIBE is known as the cradle of national beauty brands. This year, there are exhibitors from Japan, South Korea, and Thailand. We believe that brands from more countries will come here in the following years to keep pace with Chinese beauty brands.” Sheng Jie said.
“China is a huge market, It is an approachable market as well. Targeting the Muslim community is a viable option in China. We have a plan in near future of exporting our products to China.” Ahmad Zafar said.
Source: China Economic Net

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